
| "Marketing is a word I thought I understood. That is what I have been doing for the better part of four decades. But, I was wrong! Joy brings a fresh approach to the process - one that is polished and urbane without being stilted or snobbish. She has found a way to touch people's lives, helping them focus on their innermost cares, concerns and goals without being crass. Marketing is the art of communication - often when the communicator is not even present! Let her learn of your goals and objectives. Help her understand you personal philosophy. Give her access to the heart and soul of the business. Then listen as she brings an insight that will clarify and focus your actions and marketing strategy. You will be a much stronger and healthier organization when she finishes." Thomas R. Clark, CLU, ChFC; Vice President, Compensation Designs |